What’s the big idea of your strategy? At the heart of every great strategy is a new and unique concept. Ken Favaro Year Month Day Reading Time: Minutes Topic Innovation Strategy Innovation Strategy Business Model Subscribe Share What to Read Next Adding Cybersecurity Expertise to Your Board What Questions Managers Should Ask About AI Models and Datasets Everywhere Are stores the new face of retail? Opportunities Hidden in Paradoxes Strategy Ideas Every great strategy is built on the shoulders of a great idea. History is full of once-extraordinary companies that became mediocre when their strategies strayed away from the great ideas that made them great, or when their once-great ideas lost commercial clout. Take the Walt Disney Company, for example. In 2000, founder Walt Disney came up with the idea that family-friendly characters through animated and live-action films could power a broad entertainment business.
diagram that still exists in the archives of his namesake company. Its theatrical film business is part of a vast network of other businesses that include books, comics, merchandise licensing, music, television and Disneyland, the original resort park in Anaheim, California. He established connections between each node of the network and annotated them Job Function Email List to describe how each business supported and gained support from other businesses. For example, he wrote feeds between theaters and comics, and promotional films between comics and theaters. He has a line labeled Offering Characters, which points from theatrical films to merchandise licensing, and another line labeled Exploiting Films, pointing in the opposite direction. Disney’s idea is to group different businesses together and operate them as their own internal ecosystems. His ideas and char
Acters he invented were as creative as the films he made. With it, he built a beloved company with a worldwide reputation. However, by 2006, the year after Walt Disney’s death, the company had become a target for corporate predators. The once-proud business has become a chronic underperformer