This type of top-down advertising is no longer effective. Customers no longer want to be passive spectators, welcome of course - but not participating. They don’t want to be persuaded that something is worth buying, they want to feel part of the process and that the product is also their own. A survey conducted by ExpoTV.com found that 55% of respondents would prefer to have ongoing communications with the companies they buy from. The same survey found that 89% of respondents would feel more loyal to a company if they were asked to provide feedback. Interactive marketing is typically 6 to 12 times more effective than traditional direct marketing. Interactive marketing is not synonymous with online marketing.
The Internet is simply a tool, which is used as a means to get to know the customer better and understand his needs, but it is not the only possible way to establish a dialogue with the customer. Today with the internet and all the Buy Bulk SMS Service technology available, companies can solicit feedback, track customer behavior and tailor marketing and product offerings to their customers’ needs. satisfaction and sustained brand loyalty by allowing shoppers to join a conversation about their favorite products. Interactive marketing relies on customers expressing their preferences so that marketers can produce more relevant marketing messages. Interactive marketing creates a two-way dialogue between the company and its customers.
It’s important to produce interactive content because it’s the best way to educate, entertain, and engage your audience . Use interactive content like contests, quizzes, polls, games, interactive videos, and even interactive ads (Facebook recently launched several interactive versions of FB ads): People want interactive content, whether they’re reviewing financial results or taking a survey. “Interactive marketing creates a two-way dialogue between the business and its customers. It is important to produce interactive content because it is the best way to educate, entertain and engage your audience.” Daniel-round2-290-1 Daniel Casarin Growth marketing and sales expert Conversational marketing and real-time information.
