The traditional advertising landscape has changed dramatically since the emergence of smartphones and social media. Mobile advertising allows brands to experience higher conversion rates, lower costs per click, gather valuable data, and more.
Given that 81% of adults own a smartphone in the US and 285 million people are expected to have a smartphone by 2023, this type of promotion is projected to continue gaining popularity.
Below we define what mobile advertising is, discuss the different types of mobile promotion, and highlight the perks of advertising on smartphones. We also include analysis on brands leading the pack with innovative ads.
What Is Mobile Advertising?
Mobile advertising is any type of advertising delivered on a mobile device, smartphone, or tablet. This type of advertising can appear on phones through social media, apps, games, SMS, video streaming, Last Database mobile websites, and more.
Now that US consumers spend more time on their smartphone screens than watching television, brands have been forced to make a shift to creating campaigns that fit in your pocket.*
Advantages of Mobile Advertising
With mobile advertising revenues increasing each year, more and more companies are hopping on the bandwagon and allocating marketing funds to this type of advertising. Along with growing revenues, there are many benefits to investing in this type of advertising.
Here are the top advantages of mobile advertising:
Broader audiences: More people are accessing the internet from their phones than their computers, making it easy to reach a wide audience.*
Lower cost per click (CPC): There is less competition on mobile than tablets and desktops, making CPC lower.*
Easier to geotarget: Most people carry their mobile devices wherever they go, making it possible to deliver advertisements to them based on location.
Higher conversion rates: Mobile advertisements have a 50% higher conversion compared to tablets and desktops.*
Interactive nature of mobile: Advertisers can create interactive games, contests, or virtual reality.
mobile advertising statistics
With this kind of upside to mobile advertising, smart brands are allocating a larger percentage of their marketing budgets to this new platform.
Types of Mobile Advertising
Each type of mobile advertising comes with its own platforms, designs, and techniques. When selecting the type of advertisement you want to use, it’s important to think about your end goal to determine which will work best for your campaign.
types of mobile advertistements
Mobile Video Advertising
Video advertising is a fast-growing industry because of its high conversion rates when promoting a product or service. You can display mobile video ads through mobile apps, websites, online stores, and social media.
Videos are a great advertising tool in general, but the ability to share a video on your smartphone allows for increased exposure of your brand with each share. Another advantage is that, unlike televisions, you can make mobile ads interactive for your viewers.
A banner advertisement is a thin horizontal graphic that stretches across a website to promote a brand or product. These banners are usually highly visual to grab a reader’s attention and create brand awareness with a single image.
These advertisements are linked to the brand’s website, so once someone clicks on the ad, they’re transported to the product or page being promoted.
Pop-ups are windows that appear on your screen and overlay the host website’s page. These are great for improving conversion rates and building email lists.
Native advertisements are built to blend into the environment or app that they are displayed on. A significant advantage of native advertising is that ads can’t be exited or blocked by the user.
These are often used on social media platforms and can be perceived as regular posts that blend into a user’s feed.
Interstitial advertisements are used at transition points within apps and take up the full screen of your mobile device. Some examples of transition points occur while a page is loading, in between game levels, or when opening an app.
These interactive ads are popular among brands because they’re great at boosting downloads, grabbing a user’s attention, and typically have a high click rate.*
Location advertising (also known as geotargeting) is the process of sending targeted messaging to individuals that enter a specific location. Geotargeting is a great method for gathering potential customer data by seeing which stores they frequent and tapping into their interests.
Brands can send a message advertising a sale nearby, promoting a grand opening in a specific city, and even including customized messaging based on the weather, user location, or user behavior patterns.
Tips for Planning a Mobile Advertisement
During the planning phase of your mobile advertisement, it’s important to keep in m